In their analysis, MarketingSherpa cautions advertisers: “Just know that advertising in newspapers and magazines will tend to add credibility to your product or service, while an online pop-up ad will reduce the credibility for your product or service.” 2. In the survey, people sorted advertising channels into “ads I trust,” and “ads I don’t trust.” These are the results for ads people indicated that they trust. This may come as a shocker, but when MarketingSherpa surveyed 1,200 Americans in 2016, they found that consumers trust print ads more than any other type of advertisement. People trust print ads more than digital ads Here are four ways print ads have an edge over digital advertising. But when you advertise in a reputable magazine with an established audience, it comes with several other big advantages. You can also isolate precise demographics so that they’re the only ones seeing your ads. It’s far easier to measure the effectiveness of a digital ad campaign because you can see exactly how many people saw your ad, clicked on it, and converted. Alisha believes that travel, at its core, is about celebrating diversity, and that the very idea of visiting a new destination, meeting new people, and discovering new cultures breaks down barriers and helps us find common ground.As your brand explores what to do with your advertising budget, someone will inevitably ask, is print advertising still worth it? Why invest in print ads when you have so many great digital options?ĭigital advertising has some major strengths that print ads can’t replicate. She travels for the food, scenery, and adventure, but above all, she travels for the people. This has meant trekking glaciers in Patagonia, bathing elephants and eating red ant eggs in Thailand, riding motorcycles through Vietnam's countryside, road tripping around the Himalayas, and summiting mountains in Montenegro. Throughout her travels, she has followed one important motto: always say yes. She has also appeared as a travel expert on Forbes, CNBC, and Insider. Now a New Yorker through and through, she has more than a decade of journalism experience under her belt, having written and edited for publications like USA Today, DuJour, TripAdvisor, Redbook Magazine, Town & Country, TODAY, Time Out New York, Thrillist, Glamour, and more. Whether or not she was old enough to remember her seafaring days, this early exposure to the joys of travel was foreshadowing to her can't-sit-still nature today. Born in India, she spent the first year of her life living on a ship, sailing around the world with her family before immigrating to New York at the age of six. Read moreĪlisha Prakash is Travel + Leisure's associate editorial director, where she aims to tell impactful travel stories. A safari is at the top of her to-do list. Nina has appeared as a travel expert on the Today Show, Fox & Friends, Yahoo! Finance, and more. In the past 12 years, she has covered topics ranging from fashion and wellness to crime and politics. It was during this period that she launched a new local newspaper for the community of Coconut Grove, FL, and began her travel journalism career as a contributor to the Miami Herald's International Edition, covering emerging artists across Latin America and the Caribbean. Nina graduated from the University of Miami with honors in news journalism. She has studied Italian in Rome and Sicily, taken the world's longest flight to Singapore (twice in four days), driven a canal barge through Wales, and been stung by one of Marlon Brando's bees on the island of Tetiaroa. A New Yorker based in Los Angeles, she has a special interest in beach destinations, outdoor adventures, unique hotels, pet-friendly travel with her golden retriever, and all things Italy. Nina Ruggiero is Travel + Leisure's digital editorial director.
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